Travelers Are Booking Through OTAs. Are They Finding You First?
LumaBeacon helps tour operators, activity providers, and attractions win visibility on Google and AI Search assistants like ChatGPT — so more travelers discover you directly, not just the OTA reselling your tours.
Illustrative example of a typical search results shortlist
You Run the Experience. Who Owns the Discovery?
Most travel searches funnel through the same few steps — and most operators only show up at the very end, if at all.
What Shows Up When Travelers Ask AI for Recommendations?
AI Search assistants like ChatGPT and Gemini are becoming a new discovery layer for travel. Here's an illustrative example of how a typical search or AI query resolves today.
"best food tour in Rome"
How We Help You Own Your Discovery
Four focused services, all aimed at the same outcome: more travelers finding and booking with you directly.
Travel SEO
Win high-intent Google search visibility for your tours and activities, competing directly against OTA listings.
Learn more →AI Search / GEO
Understand and improve how ChatGPT, Gemini, and Perplexity describe and recommend your business.
Learn more →Direct Booking Growth
Turn owned discovery into direct booking revenue, and reduce how dependent you are on OTA traffic.
Learn more →Travel Discovery Audit
A free, no-pitch audit of your visibility across Google, AI Search, competitors, and OTAs.
Learn more →Who We Help
We work with travel businesses that sell an experience directly to travelers.
Tour Operators
You run tours and depend heavily on OTA traffic. We help you build a direct booking channel alongside it.
Attractions
You have a fixed location and ticketed experience. We help travelers find you before they find a bundled OTA deal.
DMCs
You manage multi-day itineraries and packages. We help your brand show up earlier in the traveler's research phase.
Our Travel Discovery Lab
We don't just consult on travel discovery — we operate our own consumer-facing project, TheRightTour, to study how travelers actually search, compare, and decide.
TheRightTour
An owned and operated travel discovery project we use to test how Google, AI Search assistants, and OTAs surface tours for real traveler queries. This is our own project, not a client engagement — it's how we keep our recommendations grounded in what's actually happening in search results today.
See the Discovery Lab →Get Your Free Travel Discovery Audit
We'll review how your business shows up on Google, AI Search, and against your top OTA competitors — and send you 3 Discovery Gaps and 3 priority opportunities within 2 business days. No pitch, no obligation.
Good Fit
- You sell tours, activities, or attraction tickets directly to travelers
- You currently rely on OTAs like Viator, GetYourGuide, or Klook for most bookings
- You have a website you control and can update
- You want more direct bookings, not a replacement for OTAs
Not an Ideal Fit
- You only sell through a marketplace with no owned website
- You are not in the tours, activities, or attractions space
- You are looking for guaranteed rankings or guaranteed AI mentions
Frequently Asked Questions
Are you trying to get us off OTAs entirely?
No. OTAs are a valid distribution channel and will likely remain part of your booking mix. Our goal is a healthier balance — so you're not entirely dependent on platforms you don't control for discovery.
Can you guarantee we'll be recommended by ChatGPT?
No one can guarantee a specific AI assistant will recommend a specific business — that's outside any vendor's control. We can improve the signals that make it more likely, and show you what's happening today.
What's included in the free Discovery Audit?
A review of your current Google visibility, a look at how AI Search assistants currently describe your business (if at all), and a comparison against your top OTA competitors for a few key search queries — delivered as 3 Discovery Gaps and 3 priority opportunities.